icitizen: B2C Polling & Analytics Software
Key Roles:
Senior Product Designer | icitizen, 2016 - 2018
Persona development
Design system creation
UX & UI Design
Project Goals:
icitizen is a product startup looking to revolutionize civic communication between leaders and constituents through providing insights and analytics that help increase understanding and drive decision-making. My role was to design a polling and analytics platform that would enable our clients (elected officials and leaders of organizations) to connect with their constituents, create polls, and analyze the data from those polls. As a brand new platform and part of a new revenue-generating initiative, my work began from the ground up. Deliverables included stakeholder interviews, user interviews, user flows, information architecture, wireframes, and prototypes.
The Poll Builder Tool
The primary feature that facilitates communication on icitizen is polling. icitizen clients (elected officials and leaders of organizations) needed the ability to create a poll on-platform and distribute it to their network or constituent base. The poll-builder needed to be intuitive enough for a layman, but include advanced features such as weighting settings and targeting. We accomplished this by using in-line editing wherever possible and info-tooltips to provide assistance in context.
Primary Goals
Simple & intuitive enough for a layman
Advanced features for polling experts and data analysts
Data Visualization and Analytics
Goal: Once the client created a poll on icitizen, they needed a way to analyze the results. The analytics needed to be spliced by demographics as well as geography, as well as be viewable on mobile devices.
UI Styles & Design Systems
Goal: In order to accommodate for all of the variables that might exist within a data visualization, it was necessary to create UI styles. The goal was to give the development team a series of rules that would accommodate the many variables.
